Social Media Marketing Blog

marketing on social media for small business

Archive for August, 2010

Facebook Tips: Social Media Marketing

These are some great tips for social media that I found online to help with your social media marketing

Leverage other social media:  if you have a strong presence on another social networking site like Twitter or YouTube, then I recommend that you use that to promote your Facebook Fan Page. Let folks know where to find you and never, ever forget to add “Follow Me” buttons to your website pages and your blog.

Tagging: you can drive more interest to your page by tagging an author or a popular Facebook page to a status update, photo, or video. It’s easy to do this in Facebook, you can also tag an article that a high profile member ran on their page. 

 Step outside of your social circle: try getting away from your inner circle and migrate out to other people who might be good networking opportunities. While it’s fun to stay connected to all your college buddies, that’s not the main focus of your Facebook page. 

Selling on Facebook: Facebook now has an application that can add a store page to your Facebook Fan Page. What this means is that you can start selling your books and products from your Fan Page. 

Slow and steady wins the social media race: the best Facebook pages (and this is true for any social networking site) are built over time. Slow growth is best when it comes to social networking sites, so don’t force a sudden surge of growth. This will also keep you from getting booted off if you add friends too quickly. Facebook watches for people who are adding hundreds of friends at a time and will lock your page if they think you’re over-promoting yourself. 

Don’t be shy: the purpose of Facebook is to connect and interact with other members, so don’t be shy! Interact with people on your friend list by commenting on their news, and pictures, and/or wishing them a happy birthday. Doing all these things will help others to get to know who you actually are instead of just knowing your name. 

Content, content, content: remember that it’s important to add content. You can do this by uploading a video, adding the RSS feed from your blog, and a variety of other things. 

Keep updating your Page or Profile: don’t let your profile get stale. Update your status, add photos, and answer wall messages and emails. 

Add your Facebook page to your blog: make sure and add your Facebook page to your blog. You can have your web person take care of this for you; it’s a simple widget that gets added to let people know you have a Facebook profile. 

Social media is a great way to market yourself and your book. When Facebook is integrated with other social networking platforms like Twitter, YouTube, and Squidoo, it can be an enormous boon to your inbound marketing campaign. Just remember, your website needs to convert the folks you’re sending there Read the entire article here

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Social Media Marketing Tip

Sometimes when something is new, businesses will simply act so they are not left behind.  This typically yields a poor return on your investment and leaves a bad taste in your mouth.  As a business owner, especially a small business owner, it is important to try and minimize the poor marketing decisions that we all make.  One of the ways is to seek an expert who already knows the dos and don’ts.  Another way is to gather the most information possible from trusted sources about what to do and not do. 

Here is a social media marketing tip for business owners:  think of Facebook and Twitter as a friend who is going to tell people about your business . . .better yet, think of them as your hair dresser.  The information you give out will be seen and heard over and over.  What information do you want to give out?  What part of your business would you want to promote through word of mouth?  What can you offer to make your business very attractive to all those eyes and ears?

If you harassed your hair dresser and her clients, would your business (and you) be shared in a positive or negative light?  Be wary of this when planning your social media marketing.  Don’t Harass!  Offer something people actually want and let them take the lead.  Word of mouth will do its thing if your offer or business is amazing.  Spend some time thinking about what would make your clients spend time on your fan page or your twitter.

Alison Elliott is a Marketing Expert and founder of CYM Global Marketing.  To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Unique, Interesting and Great Marketing Ideas for Small Business ,  and Help Creating Online Marketing Plans for Small Businesses, Businesses and Software to help Market your Small Business online ,

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Social Media Marketing Agency CYM Global

Welcome to a blog by Alison Elliott, online marketing expert, all about social media marketing for small business. As a marketing expert committed to helping small businesses succeed online, I have many blogs that provide great, free information to help you succeed in marketing your business online and ultimately bring more money into your business.

This blog is all about social media marketing or how to successfully market your business in social media without annoying people. I found a great shirt the other day that I should have bought. It said “don’t make me unfriend you” and I think that should be in the forefront of your mind every time you create your social media plan, write on your business page, send out an event promotion, tweet or re-tweet.

Other blogs you may enjoy include small business marketing ideas which is a great information source for online marketing ideas for small businesses, marketing your business blog looks at marketing both on and offline for small businesses, online marketing business plans looks at what goes into putting a comprehensive and successful online marketing plan together for your small business with our online marketing experts and online marketing consulting group and internet marketing consulting looks at search engine optimization for small businesses.

If you are looking for an online marketing consultant to help you put together a successful online marketing plan and help in the execution of your online marketing you can read more about our MarketMe Platinum program or visit our main website to read more.

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