These are some great tips for social media that I found online to help with your social media marketing. 

Leverage other social media:  if you have a strong presence on another social networking site like Twitter or YouTube, then I recommend that you use that to promote your Facebook Fan Page. Let folks know where to find you and never, ever forget to add “Follow Me” buttons to your website pages and your blog.

Tagging: you can drive more interest to your page by tagging an author or a popular Facebook page to a status update, photo, or video. It’s easy to do this in Facebook, you can also tag an article that a high profile member ran on their page. 

 Step outside of your social circle: try getting away from your inner circle and migrate out to other people who might be good networking opportunities. While it’s fun to stay connected to all your college buddies, that’s not the main focus of your Facebook page. 

Selling on Facebook: Facebook now has an application that can add a store page to your Facebook Fan Page. What this means is that you can start selling your books and products from your Fan Page. 

Slow and steady wins the social media race: the best Facebook pages (and this is true for any social networking site) are built over time. Slow growth is best when it comes to social networking sites, so don’t force a sudden surge of growth. This will also keep you from getting booted off if you add friends too quickly. Facebook watches for people who are adding hundreds of friends at a time and will lock your page if they think you’re over-promoting yourself. 

Don’t be shy: the purpose of Facebook is to connect and interact with other members, so don’t be shy! Interact with people on your friend list by commenting on their news, and pictures, and/or wishing them a happy birthday. Doing all these things will help others to get to know who you actually are instead of just knowing your name. 

Content, content, content: remember that it’s important to add content. You can do this by uploading a video, adding the RSS feed from your blog, and a variety of other things. 

Keep updating your Page or Profile: don’t let your profile get stale. Update your status, add photos, and answer wall messages and emails. 

Add your Facebook page to your blog: make sure and add your Facebook page to your blog. You can have your web person take care of this for you; it’s a simple widget that gets added to let people know you have a Facebook profile. 

Social media is a great way to market yourself and your book. When Facebook is integrated with other social networking platforms like Twitter, YouTube, and Squidoo, it can be an enormous boon to your inbound marketing campaign. Just remember, your website needs to convert the folks you’re sending there Read the entire article here