I read an interesting article from the social media examiner about how big businesses use social media. The interview is with a man who advises big brands like Coca Cola and Microsoft . . among others. What I think are the most important point in the article for small business social media marketing are:

1. Word of Mouth Marketing is the art of getting someone to fall in love with your brand so much that they want to talk about it online and in person (I love this)

2. Social Media is your online word of mouth marketing portion of your business

3. Word of Mouth Marketing is a planned strategy. It is not luck. If you really want it, it has to be a strategy, planning and execution.

4. The article talks about five T’s which I really like: find the Talkers, give them a Topic, use Tools to accelerate the conversation, Take Part in the conversation and Track.

If you need some help with your social media marketing strategy (your word of mouth marketing), read more about what we offer to help you execute this in your business.

To read the full article, click here.

Alison Elliott is a Marketing Expert and founder of Corner Your Market Global Marketing.  To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Unique, Interesting and Great Marketing Ideas for Small Business ,  Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.